Project: 2024, Service: UI/UX Design, Design System updateSeamless Experience.
Overview
This project brings the insight to a redesign of a landing page where client felt the need of a bit fresh air to the first contact page for new and onboarded clients. Landing pages below are presenting my approach to client’s conservative ideas but also the aim to keep up with UI standards comparing to competitors.
Challenge
For this project client presented their initial mockups and shared uncertainity on selected layout, CTA elements and chosen color pallete. During brainstorming session we decided to create a user persona and journey map of what are client’s expectations from user behaviour.
Solution
Client agreed to reduce the amount of the text and replace it with intuitive images and “discover more” CTA, to catch user’s attention and natural interest to explore given options. We’ve also agreed on the color ratio change and bring brightness to the front to keep the content fresh, welcoming and trustworthy.
